Once the stuff of science fiction, augmented reality (AR), virtual reality (VR), and mixed reality (MR) are already being incorporated into library programming at hundreds of academic, public, and school libraries across the country. Ranging from simple gaming activities utilizing VR headsets to augmented reality tours, exhibits, immersive experiences, and STEM educational programs, many of these exciting ideas are collected in Ellyssa Kroski's new book 32 Virtual, Augmented, and Mixed Reality Programs for Libraries.
by Larra Clark, Deputy Director, ALA Public Policy and Advocacy Office and Deputy Director, Public Library Association (PLA)
In the face of shifting circumstances and an ever-widening constellation of challenges, plotting a sustainable way forward for libraries depends upon recommitting ourselves to our underlying values, such as customer service and community-building, while fostering the improvements that change makes possible.
Needless to say, in our current circumstances social media as a marketing tool is more important than ever for libraries, not only to promote their services but also to build community. For the all-new second edition of Marketing with Social Media, a LITA Guide published in cooperation with ALA Editions, editor Beth C. Thomsett-Scott gathers a range of contributors to explore real-world uses of library marketing technology.
"As usual," said Deborah Rinio during our interview, "librarians continue to inquire, include, collaborate, curate, explore and engage no matter what the circumstances." She was referring to the unprecedented circumstances in which librarians, educators, and students are in—with schools closed amidst widespread lockdowns, distance learning has quickly transitioned from educational supplement to daily reality.
In response to the need to support increased remote access to information during the COVID-19 outbreak, ALA Editions | ALA Neal-Schuman is making materials easier to access through the following promotions. These offers are subject to change. Institutions interested in offers outside the ALA Store should contact their vendor representative directly.