Marketing and Outreach

Making the connection: Amanda L. Folk and Tracey Overbey discuss libraries and the Black and African American experience

Still a predominantly white profession, librarianship has a legacy of racial discrimination, and we must face and better understand the ways in which race impacts how we meet users’ needs both now and in the future. Amanda L. Folk and Tracey Overbey, authors of two ALA Editions Special Reports, posit that identifying and acknowledging implicit and learned bias is a necessary step for moving forward.

Insights on marketing with social media: an interview with Beth C. Thomsett-Scott

Needless to say, in our current circumstances social media as a marketing tool is more important than ever for libraries, not only to promote their services but also to build community. For the all-new second edition of Marketing with Social Media, a LITA Guide published in cooperation with ALA Editions, editor Beth C. Thomsett-Scott gathers a range of contributors to explore real-world uses of library marketing technology.

Why libraries and gardens are a natural fit: an interview with Carrie Scott Banks and Cindy Mediavilla

Like libraries, gardens are nuturing environments for both individuals and communities; and today, libraries nationwide are beginning to incorporate gardens into their public services. Banks's and Mediavilla's new book is, in fact, the first-ever book on this trend and showcases several beautiful library gardens from around the world. And as they make clear in this interview, you don't need a green thumb to begin cultivating one!