ALA Member
Item Number
ALA TechSource
8 12"

Primary tabs

You don't need to be an ALA Member to purchase from the ALA Store, but you'll be asked to create an online account/profile during the checkout to proceed. This Web Account is for both Members and non-Members. 

If you are Tax-Exempt, please verify that your account is currently set up as exempt before placing your order, as our new fulfillment center will need current documentation. Learn how to verify here.

  • Description
  • Table of Contents
  • About the authors

In today’s fast-paced, multimedia-enriched world, video is everywhere. In this issue of Library Technology Reports (vol. 54, no. 7), David Lee King explores how libraries can leverage videos’ popularity to share information and enhance their marketing efforts. He explains why libraries should make and post videos and strategies for creating video content. Throughout this report, King covers varying aspects of making and sharing videos—from best practices to video content creation, including the types of equipment, tools, and staff resources you’ll need to start incorporating video into your library outreach and marketing.

Chapter 1: Why Make Video?

In this chapter, David Lee King will share some solid reasoning about why your library should make and post videos. He’ll also discuss some trends and statistics around the video revolution.

Chapter 2: Types of Videos to Make

This chapter is all about content. It will introduce you to different types of videos that you might want to create—from interview videos, to explainer videos, to fun videos!

Chapter 3: Best Practices

There are some handy best practices out there that will help you make an awesome video. This chapter will introduce some of those best practices in order to help you make a video that your customers will want to watch and share.

Chapter 4: Video Tools and Software

This chapter will focus on equipment and software that you will need to create videos.

Chapter 5: How to Start

The last chapter will talk about how to start making videos for your library. King will provide pointers on planning, gathering a video team, writing a script or outline, and being in front of and behind the camera.

David Lee King

David Lee King is the digital services director at Topeka and Shawnee County (Kans.) Public Library, where he plans, implements, and experiments with emerging technology trends. He speaks internationally about emerging trends, website management, digital experience, and social media, and has been published in many library-related journals. A Library Journal Mover & Shaker, he has written two books: Face2Face: Using Facebook, Twitter, and Other Social Media Tools to Create Great Customer Connections and Designing the Digital Experience: How to Use Experience Design Tools & Techniques to Build Websites Customers Love. He blogs at

Library Technology Reports

Published by ALA TechSource, Library Technology Reports helps librarians make informed decisions about technology products and projects. Library Technology Reports publishes eight issues annually and provides thorough overviews of current technology. Reports are authored by experts in the field and may address the application of technology to library services, offer evaluative descriptions of specific products or product classes, or cover emerging technology. Find out more information on this publication and how you can subscribe here.