Primary tabs
You don't need to be an ALA Member to purchase from the ALA Store, but you'll be asked to create an online account/profile during the checkout to proceed. This Web Account is for both Members and non-Members. Note that your ALA Member discount will be applied at the final step of the checkout process.
If you are Tax-Exempt, please verify that your account is currently set up as exempt before placing your order, as our new fulfillment center will need current documentation. Learn how to verify here.
- Description
- Table of Contents
- About the authors
Business is currently one of the most popular degree programs among both graduate and undergraduate students, and non-business programs including engineering, design, and pure sciences—all interested in innovation, commercialization, and marketing—are increasingly integrating business training into their curriculum in the name of interdisciplinarity and improved job placement. There is a sustained and growing need for libraries to effectively support business information literacy.
At the same time, the resources, research techniques, and assignments that business students need to master often have little in common with a traditional research paper. Teaching Business Information Literacy provides guidance to new business specialists, generalists, and subject librarians in other disciplines being asked to teach business research classes for the first time. Featuring more than 40 practical, classroom-proven lesson plans for one-shot, embedded, and credit-bearing library classes, it’s divided into nine sections:
- Basic Business Research
- Finance and Accounting
- Entrepreneurship
- Management
- Marketing
- Specialty Subjects
- Data Literacy/Data Visualization
- Experiential Learning/Career
- Using Technology in the Classroom
Chapters cover such crucial topics as competitive intelligence, market research, financial analysis, ethics, intellectual property, accounting and auditing, supply chain management, job searching, and more. Each one guides you through the background of the topic and activity being taught, pre-class planning and preparation, a step-by-step lesson plan, how to adapt the activity for other institutional contexts, and learning outcomes. Additional supporting materials such as slide decks, worksheets, and game boards are freely available in the ACRL Sandbox (sandbox.acrl.org) and findable with the tag “#bizinfolit.”
Contents
Introduction
SECTION I. Basic Business Research
Chapter 1. Constrain Yourself: Practical Company Research
Kristina Batiste
Chapter 2. Disrupting the Business Writing Course: Critical Pedagogy to Frame Business Information Literacy Instruction
Carmen Cole
Chapter 3. Let’s Compare: Using a Recommendation Report to Teach Basic Business Research Skills
Emily Mross
Chapter 4. Let’s Duel: The Gamification of Business Information Literacy for Undergraduate Students
Amanda Wheatley
Chapter 5. Storytelling with Business Research
Reece Steinberg
Chapter 6. I Can Read the Business Section for My Paper?: Discovering Connections Between Sources
Theresa Carlson
SECTION II. Finance and Accounting
Chapter 7. Database Scavenger Hunt and Analysis for Accounting Students
Robbi De Peri
Chapter 8. Evaluating Information Quality: The Use of Research Logs in Academic and Professional Business Research
Mariana Jardim
Chapter 9. Collaborating with a Finance Executive-in-Residence to Build Finance Students’ Information Literacy Skills
Catherine Fournier Boulianne
SECTION III. Entrepreneurship
Chapter 10. A Tour of Public-Use Market Research
Carolyn Klotzbach-Russell
Chapter 11. Pitching Through Storytelling
Reece Steinberg
Chapter 12. Hospitality and Tourism Case Competition
Hal Kirkwood
Chapter 13. More Than a Secondary Strategy: How to Actively Incorporate Primary Research into Your Instruction Session
Sara Heimann and Summer Krstevska
Chapter 14. Aligning Business IL with Startup Thinking: A Series of Open Workshops
Carey Toane, Holly Inglis, Sarah Shujah, and Michelle Spence
SECTION IV. Management
Chapter 15. SWOT Analysis
Meryl Brodsky
Chapter 16. Managing Your Management Information Literacy: A Focus on Interdisciplinary Research
Janet Hauck
Chapter 17. Concept Mapping: Activities for Complex Business Research or Experiential Learning Projects
Grace Liu
Chapter 18. Teaching Business Research Using Strategic Analysis Diagrams
Genifer Snipes
Chapter 19. Using Critically Appraised Topics to Teach Evidence-based Management to Graduate Business Students
Zahra Premji and Rhiannon Jones
SECTION V. Marketing
Chapter 20. Teaching Consumer Market Segmentation through Brainstorming Demographic and Psychographic Variables
Steve Cramer
Chapter 21. Critical Consumption: Empowering Students to Evaluate Sources in a One-Shot Session on Introductory Consumer Marketing Research
Abigail Morgan
Chapter 22. Dissecting Data to Make Better Decisions
Juliet Conlon
Chapter 23. Market Sizing Activity
Meryl Brodsky
Chapter 24. Teaching Secondary Market Research through Active Learning Workshops
Wendy Pothier
Chapter 25. Using Facebook and Google Digital Marketing Tools to Engage with Consumer Data
Ben Richards
Section VI. Specialty Subjects
Chapter 26. Franchise Frenzy: Business Research for Marketing a New Franchise Location
Emily Mross
Chapter 27. Thinking Outside the “Box”: Conducting Supply Chain Procurement Research
Katharine V. Macy
Chapter 28. Goin’ Global: What Is the Best Way to Export Jeans to Dubai?
Judy Opdahl
Chapter 29. Business Ethics and Intellectual Property: Barbie & Bratz
Hal Kirkwood
Chapter 30. Connecting the Real Estate Industry and Library Instruction: A Geospatial Example of Experiential Learning
Scott St Martin, Amanda Belantara, and Daniel Hickey
Section VII. Data Literacy/Data Visualization
Chapter 31. 60-Minute Data Literacy Workshop Using the Junk Charts Trifecta Checkup
Nancy Lovas
Chapter 32. Data Visualization: Visualizing Decisions
Chelsea H. Barrett
Chapter 33. Using the DIG Method for Data Literacy
Dana Statton Thompson
Section VIII. Experiential Learning/Career
Chapter 34. Building a Better Business Consultant: A Framework for Instruction
Olivia Olivares
Chapter 35. FIRE Starters: Using a Train-the-Trainer Model and Team Consultations to Support a First-Year Experience Business Competition
Benjamin Peck and Wendy Pothier
Chapter 36. Next Level Career Research: Helping Students Land Their Dream Jobs
Laura Leavitt Walesby
Chapter 37. Hot Topics Trade Publications Connect Research with Career Ambitions
Lateka Grays and Mark Lenker
Section IX. Using Technology in the Classroom
Chapter 38. Scaling Up: Asynchronous Information Literacy Instruction for First-Year Business Students
Orolando Duffus
Chapter 39. Flip Your One-Shot Instruction Session with Survey Software
Natalia Tingle
Chapter 40. Teaching Company Research through a Virtual Research Workshop
Chris Cooper
Chapter 41. Metaliterate Learning Through Self-Assessment of Recorded Research Presentations
Amanda Kraft
Biographies