Marketing with Social Media: A LITA Guide, Second Edition

ALA Member
Item Number
ALA Neal-Schuman
AP Categories

Primary tabs

You don't need to be an ALA Member to purchase from the ALA Store, but you'll be asked to create an online account/profile during the checkout to proceed. This Web Account is for both Members and non-Members. 

If you are Tax-Exempt, please verify that your account is currently set up as exempt before placing your order, as our new fulfillment center will need current documentation. Learn how to verify here.

  • Description
  • Table of Contents
  • About the authors
  • Reviews

This all-new edition gathers a range of contributors to explore real-world uses of library marketing technology, perfect for novices ready to dive in as well as practitioners on the lookout for ways to improve existing efforts. Inside, librarians share insights on how they use their favorite social media tools to promote their library and build community. Applicable to all types of institutions, this guide

  • covers popular tools such as Snapchat, Tumblr, Instagram, Facebook, and Twitter;
  • shares four easy-to-use tools for creating memes, tips for creating short videos, and ways to integrate blogs into social media;
  • demonstrates how to use reaction GIFs and tagging to boost your Tumblr posts;
  • shows how to tailor messages to communicate effectively with different generations and audiences; and
  • includes screen shots, illustrations, sample social media policies to help you navigate controversies, and free online training resources.

With the valuable information contained in this guide, libraries can reach their users and create connections that resonate with them.


Chapter One: Creating a Social Media Plan
Anita Riley Hall, User Experience Librarian, Spalding University

Chapter Two: Using Snapchat as a Marketing Tool
Ilana Kingsley, Web Librarian, University of Alaska

Chapter Three: Tumblr for Marketing and Promoting Libraries
Michelle Ashley Gohr, Assistant Librarian, Arizona State University

Chapter Four: Using Instagram in a Marketing Strategy
Ilana Kingsley, Web Librarian, University of Alaska Fairbanks

Chapter Five: Using Memes to Market Libraries
Patti L. McCall, Science Librarian, Rollins College

Chapter Six: Outreach and Marketing Using Twitter
Jose Guillermo “Memo” Cordova Silva, Instruction and Research Librarian; C. Moore, Head, Instruction & Research Services, and Amy Vecchione, Head, Web and Emerging Technologies; Boise State University

Chapter Seven: Social Media Marketing with Moving Images
Katie Buehner, Head, Rita Benton Music Library, University of Iowa

Chapter Eight: Marketing Effectively with a Blog
Gabrielle “Abby” Annala, Reference and Instruction Librarian, Loyala University

Chapter Nine: Developing a Social Media Plan for an Archives
Julia Stringfellow, University Archivist, Central Washington University

Chapter Ten: Lessons from a Newbie – Exploring Tools and Finding Help
Tina Irene Hager, Director, Betty Foster Public Library

Chapter Eleven: Choosing the Best Social Network Service for Your Library
Shae Martinez and Angie Bartula

Beth C. Thomsett-Scott

Beth Thomsett-Scott is head of the Engineering Library at Pennsylvania State University (Penn State). She was with the University of North Texas Libraries for sixteen years serving in several positions involving science librarianship. In her previous role there as reference unit manager, Thomsett-Scott assisted with establishing the libraries’ virtual reference and social media services. She holds BSc, MSc, and MLIS degrees from the universities of Guelph, Manitoba, and Western Ontario respectively. Her professional associations include the American Library Association and the Special Libraries Association, where she has served in various positions. Thomsett-Scott has published in a variety of journals and presented conference sessions in the areas of website usability, social media, mentoring and training reference staff and students, and technology. Her passions include virtual reference, website usability, user satisfaction studies, and technologies for reference, instruction, and liaison.


The former Association for Library Collections and Technical Services (ALCTS), the Library Information Technology Association (LITA), and the Library Leadership and Management Association (LLAMA) are now Core: Leadership, Infrastructure, Futures, a new division of ALA. Its mission is to cultivate and amplify the collective expertise of library workers in core functions through community building, advocacy, and learning.

"This is an excellent, well-constructed book that's a must for any library or librarian looking to find the best social media outlets to market their library and its programming ... All chapters are written with clarity and user-friendly guidance."
— Journal of Hospital Librarianship

”Effectively balances tool training with tool strategy, making this a useful manual for those who are new to the featured platforms and tools while allowing for some platform changes."
— Technical Services Quarterly

”For students, library practitioners, and managers in all types of libraries, this guide is recommended as interesting and easy to read. It will never be left on the shelf, but will be found on the desk or in the hands of anyone wanting to learn how to make connections and enrich experiences for both their community audience and the library."
— Journal of the Australian Library and Information Association