ALA Member
$38.70
Price
$43.00
Item Number
978-0-8389-3735-8
Published
2022
Publisher
ALA TechSource
Pages
32
Width
8 12"
Height
11"
Format
Softcover

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  • Description
  • Table of Contents
  • About the authors

This issue of Library Technology Reports introduces library engagement platforms, explains what types of interactions take place while using them, and illustrates why libraries need to utilize them to connect with their customers. These interactions take place using a variety of communication channels, including e-mail, text messages, and mobile phone notifications. The end goal of a library engagement platform isn’t the messaging; it’s engaging with that customer and moving them to respond and interact, or engage, with the library.

Chapter 1—What Is a Library Engagement Platform?

Introduction

Library Engagement Platforms

Definitions

Platform

What’s Next?

Notes


Chapter 2—Companies and Products

BiblioCommons

Communico

Counting Opinions

Demco Software

LibraryAware

Gale

Innovative Interfaces

Koios

Library Market

myLIBRO

Capira

OCLC Wise

OrangeBoy

Patron Point

PolicyMap

SirsiDynix

Solus

Springshare

TLC

Notes


Chapter 3 Types of Interactions

E-mail Interactions

Customer Relationship Management (CRM)

Registering and Reserving

On Your Phone

Gathering Data

Ads

Notes


Chapter 4 Custom Options

LibraryAware

Koios

Library Market

OrangeBoy

Notes


Chapter 5 Library Engagement Platforms’ End Goal

Creating Touchpoints

E-mails and Our Library Catalogs

E-newsletters

Data-Based Collection Shaping

Signing Up

Pickup and Delivery Services

Home Delivery Service

Mobile Apps

Custom Marketing Help

Ad Space

One More Thing

Notes

David Lee King

David Lee King is the digital services director at Topeka and Shawnee County (Kans.) Public Library, where he plans, implements, and experiments with emerging technology trends. He speaks internationally about emerging trends, website management, digital experience, and social media, and has been published in many library-related journals. A Library Journal Mover & Shaker, he has written two books: Face2Face: Using Facebook, Twitter, and Other Social Media Tools to Create Great Customer Connections and Designing the Digital Experience: How to Use Experience Design Tools & Techniques to Build Websites Customers Love. He blogs at http://www.davidleeking.com.

Library Technology Reports

Published by ALA TechSource, Library Technology Reports helps librarians make informed decisions about technology products and projects. Library Technology Reports publishes eight issues annually and provides thorough overviews of current technology. Reports are authored by experts in the field and may address the application of technology to library services, offer evaluative descriptions of specific products or product classes, or cover emerging technology. Find out more information on this publication here.