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- Description
- Table of Contents
- About the authors
In response to public libraries’ interest in proactive marketing of their programs, services, and collections, a variety of new products have been introduced. Each takes a different approach in providing libraries with sophisticated tools to support marketing campaigns or other initiatives to strengthen engagement with their communities. Many involve harvesting data and producing analytics and visualizations that aim to provide insight into the strategic performance of the library and the effectiveness of its marketing efforts. This issue of Library Technology Reports (vol. 58, no. 2) provides an overview of the technology products currently available to support library outreach and marketing strategies.
Chapter 1 – Introduction: Technologies Supporting Library Marketing and Outreach
Chapter 2 – Making Contact
- General or Topical Newsletters
- Modular Content
- Segmentation
- The Role of the Integrated Library System
- ILS Patron Records: Core Data for Patron Interactions
- Security: Comprehensive Encryption
- Patron Data Sources
- Patron Registration
- Communication Channels
- Library Use and Performance Data
Chapter 3 – Privacy Concerns
- Storage and Transmission
- Data Collection and Retention
Chapter 4 – Assembling a Patron Engagement Ecosystem
- Vendor Products to Support Outreach and Marketing
- Major Products
- Notes
Chapter 5 – Additional Resources
- Additional Resources on Library Marketing
- Related Articles by the Author