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  • Description
  • Table of Contents
  • About the authors

Library outreach can be tough: There’s no standard definition of outreach among libraries, and what it consists of differs from institution to institution. Some libraries focus on marketing and advertising services, while others concentrate on relationship building with their constituents. Some focus on fun events to coax people into their facility.

The cases in The Library Outreach Casebook provide creative and reproducible formats, ideas, and inspirations, from engaging social media to hosting performances to creating exhibits. Expert chapter authors take you from the beginning steps—determining which tools and resources you need for your outreach efforts—all the way through implementation of a variety of outreach initiatives, and every step in-between.

Divided into three sections—Starting Strategies, Programing and Event Planning, and Outreach to Select Populations—this casebook is designed for librarians working in all types of libraries to use as a tool to start or further their current outreach efforts. The Library Outreach Casebook provides readers with many different approaches, formats, and solutions that lead to successful outreach.


Section 1: Starting Strategies

Chapter 1. Planning and Organizing an Environmental Scan
Barbara S. Petersohn

Chapter 2. Smart Steps to Building Your Image
Brianna H. Marshall and Cameron Cook

Chapter 3. Build Your Own Outreach Technology Toolkit
Bonnie Lafazan and Jessica Kiebler

Chapter 4. Using Content Marketing to Reach Elusive Populations
Robin O’Hanlon and Gali Halevi

Chapter 5. Practical Website Usability Testing
Kathleen Phillips

Chapter 6. Actively Engaging with Patrons on Social Media
Kelley Cotter and Sara Baron

Chapter 7. Graphic Design on a Shoestring Budget
Natalie Currie and Susan Urban

Chapter 8. Strategy, Intentionality, and Impact: A Purchasing Plan for Library Promotional Swag
Zackary Chance Medlin, Stephanie J. Graves, and Sarah LeMire

Section 2: Programming and Event Planning

Chapter 9. Hosting a Library De-Stress Week
Kaela Casey and Laura M. Worden

Chapter 10. “Meet, Greet, and Eat” Outreach: Developing a Library Fair for Faculty and Staff
Marissa C. Ball, Barbara M. Sorondo, and Sarah J. Hammill

Chapter 11. Hosting a Game Night in an Academic Library
Jeffrey Henry

Chapter 12. “Take a Paws” with Therapy Dogs and Make it a Howling Success
Peggy A. Pritchard

Chapter 13. Student Performances in Found Spaces: Shakespeare in the Library
Natalie Lopez

Chapter 14. Prepare a Picture Perfect (wiki)Pedia Editing Party
Alena Principato and Rebecca B. Vargha

Chapter 15. Traveling Exhibitions as Catalysts for Community Engagement
Patricia Tuohy and Melanie Welch

Section 3: Outreach to Select Populations

Chapter 16. Libpocalypse: A Research Activity for First-Year Students
Jessica Long and Jennifer Hicks

Chapter 17. Library Outreach During Disability Awareness Month
Natalie Lopez

Chapter 18. Creating an Inclusive and Empowered Graduate and Professional Student Community Through the Library
Michael Courtney and Erika L. Jenns

Chapter 19. Copyright for Creators: Bridging Law and Practice
Carla-Mae Crookendale, Hillary Miller, and Sue Robinson

Chapter 20. Active Learning in Special Collections: A Student-Curated Physical Exhibit Project
Lindsay Schettler

About the Editors and Chapter Contributors


Ryan L. Sittler

Ryan L. Sittler is an associate professor and the instructional technology/information literacy librarian at California University of Pennsylvania. He received his MSLS from Clarion University of Pennsylvania, MSIT from Bloomsburg University of Pennsylvania, and PhD in communications media and instructional technology from Indiana University of Pennsylvania. Sittler has co-edited multiple books on both information literacy and Springshare’s LibGuides platform. Among these are The Library Instruction Cookbook (2009), Using LibGuides to Enhance Library Services (2013), Innovative LibGuides Applications (2016), and The Library Outreach Casebook (2018). Dr. Sittler is also part of a team that developed the educational information literacy game, "A Planet in Peril: Plagiarism," which won the Caspian Learning 2010 Serious Games Challenge. His current research interests are instructional design in educational games and media effects as they relate to information processing. He also happens to be a huge Doctor Who fan. He can be found on Twitter at @RyanLSittler.

Terra J. Rogerson

Terra J. Rogerson is an instructor of information literacy at Duquesne University and an online reference librarian for American Public University. In her past librarian positions in both academic and public libraries, she directed outreach and marketing efforts. She received her MLIS from Florida State University. Rogerson also co-edited The Library Outreach Casebook (2018) and has been excited to work with so many innovative librarians. Her research interests are primarily in using social media and graphic design to influence library user behavior.