Sadaf Siddique is cofounder and chief creative officer at KitaabWorld. Her background in journalism and her work in print, documentaries, and online media in India and the United States has focused on innovative ideas for social change. She was part of the research and editorial team on social impact-investing at Omidyar Network. She led editorial strategy at Link TV's Dear American Voter, an interactive project on global perspectives on the 2008 U.S. election. Siddique also has experience in managing content acquisitions as editorial manager for Imagining Ourselves, an award-winning, multilingual and multimedia online exhibit, and she was part of the team at Devi Pictures that produced female-oriented films such as Unlimited Girls. Her writings have appeared in Hyphen Magazine, San Francisco Bay Guardian, Dawn, The Hindu, Indian Express, and the Times of India.