Primary tabs
You don't need to be an ALA Member to purchase from the ALA Store, but you'll be asked to create an online account/profile during the checkout to proceed. This Web Account is for both Members and non-Members. Note that your ALA Member discount will be applied at the final step of the checkout process.
If you are Tax-Exempt, please verify that your account is currently set up as exempt before placing your order, as our new fulfillment center will need current documentation. Learn how to verify here.
- Description
- Table of Contents
- About the author
- Reviews
Fully updated for today's research environments, the long-awaited second edition of Alison Jane Pickard's best-selling handbookincludes brand new coverage of online research methods and techniques, mixed methodology and qualitative analysis. The first primer to focus entirely on the needs of the information and communications community, it guides would-be researchers through the variety of possibilities open to them under the heading "research" and provides students with the confidence to embark on their dissertations. While Pickard summarizes the philosophy and theory of research to provide context, she focuses squarely on a practical exploration of the research process, offering examples and exercises tried and tested over a whole teaching career. This book takes readers through each aspect of the research process, including
- The major research paradigms
- Reviewing the literature
- Defining the research
- The research proposal
- Sampling
- Research ethics
- Methods, including case studies, surveys, experimental research, ethnography, Delphi study, action research, historical research and grounded theory
- Research data management, examined in a new chapter contributed by Professor Julie McLeod, Sue Childs and Elizabeth Loma, which applies evidence from the recent JISC-funded "DATUM" project
- Collection techniques, including interviews, questionnaires, observation, diaries, focus groups, usability testing, qualitative and quantitative data analysis
- Software for analysis
- Virtual research
- Presenting the research
Read the Table of Contents and Chapter 1 of this book now!
Alison Jane Pickard
Alison Jane Pickard is Head of Information and Communication Management and Director of Quality and Student Experience in the School of Computing, Engineering and Information Sciences at the University of Northumbria, UK, where she is also Program Leader for the new Professional Doctorate in Information Sciences. She teaches Research Methods in Information and Communication Management, Information Sciences, as well as other subject areas, and has project managed a number of JISC and AHRB research projects.
"A strength of the work is its attempt to cover the entire spectrum of research relevant to the LIS community, and Pickard does so very competently ... this work has a clear role in guiding students and practitioners through the research process."
— Online Information Review