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- Description
- Table of Contents
- About the author
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Packed with tips, worksheets and real-life examples as well as covering key areas, this book provides a comprehensive reference for anyone looking to enter or working in digital content in the cultural sector.
This book provides a comprehensive grounding in the skills, best practices and tools needed for digital content editors and managers to succeed in the heritage sector. Currently, there is little professional training for digital content, and while the Internet holds advice, it isn't specific to the sector and the digital landscape changes rapidly. Focusing on how digital content can positively impact the sector, it addresses these key points:
- the discoverability of museums through digital content;
- the usability of the digital spaces for audience users; and
- how heritage institutions can produce creative content and rely on storytelling to build a loyal audience.
The breadth of digital content is covered – from social media and website design to blog posts, content strategy, and surveys – with the aim of helping institutions increase their visibility, develop their audiences, and meet user needs. Packed with tips, templates, and real-life examples, it provides an essential reference for anyone looking to enter or working in digital content in the cultural sector.
Introduction
Part I: Discoverability
Chapter 1: Making Your Website More Visible in Search
Chapter 2: Using Third-party Platforms to Make Yourself More Visible Online
Part II: Usability
Chapter 3: What Users Need from Different Sections of your Website
Chapter 4: Re-Envisaging Your Content from the Ground Up
Part III: Creative and Strategic Content
Chapter 5: Creating Editorial Content
Chapter 6: Content Strategy
Chapter 7: Content Strategy in Action
Conclusion: Why Does All This Matter Anyway
Praise for the book
"Digital content is increasingly part of how cultural organizations seek fulfil their mission and reach new audiences. Through practical tools, ways of working and case studies of good practice, Brooke sets out a comprehensive guide to delivering effective online content. For digital teams working in the sector, it will provide a practical hand-on guide and reassurance that their work really matters."
— Robert Cawston, Director of Digital and Service Transformation, National Library of Scotland