Digital Content in Museums: Delivering Discoverable, Usable and Strategic Content in Museums, Galleries and Heritage Institutions

Georgina Brooke

This title will be available Fall 2025. You may place an order and the item will be shipped when it becomes available. Customers outside of North America (USA and Canada) should contact Facet Publishing for purchasing information.

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$44.09
Price
$48.99
Item Number
978-1-78330-718-0
Published
2025
Publisher
Facet Publishing, UK
Pages
222
Width
6"
Height
9"
Format
Softcover

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  • Description
  • Table of Contents
  • About the author
Packed with tips, worksheets and real-life examples as well as covering key areas, this book provides a comprehensive reference for anyone looking to enter or working in digital content in the cultural sector.

This book provides a comprehensive grounding in the skills, best practices and tools needed for digital content editors and managers to succeed in the heritage sector. Currently, there is little professional training for digital content, and while the Internet holds advice, it isn't specific to the sector and the digital landscape changes rapidly. Focusing on how digital content can positively impact the sector, it addresses four main points:

  • the discoverability of museums through digital content;
  • the usability of the digital spaces for audience users; and
  • how heritage institutions can produce creative content and rely on storytelling to build a loyal audience.

Introduction

Part I: Discoverability

Chapter 1: Making Your Website More Visible in Search

Chapter 2: Using Third-party Platforms to Make Yourself More Visible Online

Part II: Usability

Chapter 3: What Users Need from Different Sections of your Website

Chapter 4: Re-Envisaging Your Content from the Ground Up

Part III: Creative and Strategic Content

Chapter 5: Creating Editorial Content

Chapter 6: Content Strategy

Chapter 7: Content Strategy in Action

Conclusion: Why Does All This Matter Anyway

Georgina Brooke

Georgina Brooke is a Content Strategist at One Further. Since 2021, she has worked for clients such as MoMA, Tate and National Museums Scotland and Wales. She leads projects relating to content design, content strategy, SEO, digital strategy, website discovery, social media and digital user research. She's held previous roles leading digital content teams at National Museums Scotland and Oxford University Museums and Gardens. She began her career working under Sarah Winters during the first iteration of gov.uk as part of the developing Government Digital Service.