Advocacy | Marketing and Communications
"A relatively quick read that will help any librarian make a case for why book challenges are so important to address proactively."
— School Library Journal (starred review)
"With detailed examples, resources, and a comprehensive exploration of the topic, this work serves as a valuable tool for library science students and professionals seeking to build stronger networks within the field."
— School Library Journal
This title shares practical tips and consideration of how the platforms can be used to support knowledge and library service provision in healthcare settings.
McDowell’s vital toolkit empowers librarians and information professionals to transform data into ethical, compelling narratives that connect with communities and advocate for their organizations. This book teaches both the practicalities of data storytelling and introduces critical approaches that ensure stories are inclusive, socially just, and impactful. Readers will find the book essential for communicating library value to help secure funding, resources, and community support. Applying theory to real-world scenarios, chapters cover
- the dynamic interrelationships between storyteller, audience, and story which lie at the heart of storytelling;
- ways to mesh library data collection processes with long-term storytelling potential, prioritizing interaction over transaction;
- three time-honored and effective narrative strategies for organizing the informational and emotional content of library data stories, easily adaptable for any situation;
- approaches for emphasizing inclusivity and justice to ensure that library advocates can tell stories that challenge stereotypes, promote equity, and align their efforts with broader ethical and social goals;
- audience attitudes as challenges and opportunities for library data communication; and
- strategies for maintaining open and transparent public communication in the face of rampant misinformation and active disinformation campaigns.
"Offers vital updates for all library grant writers ... There's no need to reinvent the wheel when this compilation of exhaustive and easy-to-navigate resources is available."
— Library Journal
"This book has something for everyone, regardless of how much time and staffing they can dedicate to signage improvements."
— Journal of Access Services
" An outstanding book about how to successfully and strategically launch marketing and communication plans from within libraries ... I want to re-read [it] already."
— Against the Grain
Kendrick takes each element of the strategic marketing domain and outlines both current marketing best practice and its detailed application in the library world.
"Effective alignment of brand management principles and the AASL Standards, along with plenty of opportunities for reflection, make this book a valuable purchase for school library practitioners."
— School Library Journal
"It doesn’t just present solutions – it sparks questions ... It’s rare to find a professional text that is both informative and creatively stimulating." — Journal of the Australian Library and Information Association
