Advocacy | Marketing and Communications
"Offers vital updates for all library grant writers ... There's no need to reinvent the wheel when this compilation of exhaustive and easy-to-navigate resources is available."
— Library Journal
"With detailed examples, resources, and a comprehensive exploration of the topic, this work serves as a valuable tool for library science students and professionals seeking to build stronger networks within the field."
— School Library Journal
This title shares practical tips and consideration of how the platforms can be used to support knowledge and library service provision in healthcare settings.
Data for 2023 from ALA’s Office for Intellectual Freedom (OIF) shows an all-time high number of book challenges, shattering the previous record set only the year before. Anticipating and preparing for challenges can only be done effectively when the library has a unified team. This workbook will help library directors and managers at all types of libraries ensure that all members of their staff understand the essential role they have to play when challenges arise. Simultaneously, it will guide you towards managing the stress of the circumstances with lessened impact on team well-being and organizational reputation. Solo librarians will also find resources for coalition-building in the absence of library colleagues within their institution. Assisting you as a library worker in creating your own challenge readiness roadmap, this workbook
- surveys the national intellectual freedom landscape, then guides you through a review of your current circumstances, structures, and team member strengths;
- provides considerations for developing strong policies and procedures on which your action plan rests;
- shares recommendations for gathering team input and building team capacity at every step of the way;
- includes planning templates, strategies, checklists, and suggested scripts to assist in co-constructing a unified approach with your team;
- identifies methods for developing deep knowledge of your organization’s selection policy in your team members;
- uses a conflict mediation perspective to show how to de-escalate tense conversations involving patrons, members of the community, and team members;
- outlines best practices for communication and capacity-building in the face of all manner of challenges, helping you stay clear and intentional in your interactions with stakeholders; and
- includes numerous real-world examples of different book challenges, showing how this approach to team preparedness can be applied.
"This book has something for everyone, regardless of how much time and staffing they can dedicate to signage improvements."
— Journal of Access Services
" An outstanding book about how to successfully and strategically launch marketing and communication plans from within libraries ... I want to re-read [it] already."
— Against the Grain
Kendrick takes each element of the strategic marketing domain and outlines both current marketing best practice and its detailed application in the library world.
This book's innovative framework can be used by any size or type of library, and by any library advocate, including Friends groups, library staff, trustees, and foundations.
Using this resource, libraries of all kinds will be empowered to grow and strengthen their recruitment, retention, and training of Trustees, Friends, and Foundation members.
This volume considers the various ways digital library managers and staff can foster relationships with faculty, students, and the broader community to encourage awareness and use of digital library collections.