Browse Our Categories



Marketing with Social Media: A LITA Guide, Second Edition
Edited by Beth C. Thomsett-Scott
Item Number: 978-0-8389-1631-5
Publisher: ALA Neal-Schuman
Price: $67.00
Email Friend
  Order Options:  
  Add To Cart  
  Add To Wish List  

176 pages
6" x 9"
ISBN-13: 9780838916315
Year Published: 2018
AP Categories: A, C, I

This title will be available Winter 2017. You may place an order and the item will be shipped when it becomes available.

This all-new edition gathers a range of contributors to explore real-world uses of library marketing technology, perfect for novices ready to dive in as well as practitioners on the lookout for ways to improve existing efforts. Inside, librarians share insights on how they use their favorite social media tools to promote their library and build community. Applicable to all types of institutions, this guide
  • covers popular tools such as Snapchat, Tumblr, Instagram, Facebook, and Twitter;
  • shares four easy-to-use tools for creating memes, tips for creating short videos, and ways to ingrate blogs into social media;
  • demonstrates how to use reaction GIFs and tagging to boost your Tumblr posts;
  • shows how to tailor messages to communicate effectively with different generations and audiences; and
  • includes screen shots, illustrations, sample social media policies to help you navigate controversies, and free online training resources.
With the valuable information contained in this guide, libraries can reach their users and create connections that resonate with them.

  Also of interest:  
Resilience (Library Futures Series, Book 2)
Item Number:  978-0-8389-1634-6
This thought-provoking treatment of timely topic offers important points of consideration for library administrators and managers, as well as scholars of urban planning, public policy, disaster recovery, and related disciplines.
Price: $24.99
Easy Graphic Design for Librarians: From Color to Kerning
Item Number:  978-0-8389-1593-6
This book leads readers through a structured exploration of design concepts that can be applied immediately to library-specific projects.
Price: $54.00
The Librarian's Nitty-Gritty Guide to Content Marketing
Item Number:  978-0-8389-1432-8
Making content marketing concepts bite-sized and easily digestible, this guide shows libraries how to market effectively by focusing on what library users find useful and relevant.
Price: $50.00