Browse Our Categories



Level Up Your Library to Content Marketing Workshop
Laura Solomon
Item Number: 1541-9179
Publisher: ALA Publishing eLearning Solutions
Price: $55.00
Email Friend
  Order Options:  
  Add To Cart  
  Add To Wish List  

If you plan on viewing this event with a group of 3 or more people, please purchase at the group rate.

A 60-minute workshop, Wednesday, January 17, 2018, 3:00pm Eastern/2:00pm Central/1:00pm Mountain/12:00pm Pacific

This is an online event hosted through Webex. Further information is available at the ALA Store FAQ page.

How Workshop Registration Works
While completing your purchase, you’ll be asked to fill in the name and e-mail address of the individual who will sign in to the event. Once you complete your purchase, this individual will receive an e-mail from Webex confirming registration. This e-mail includes the login information for the event, including the weblink the participant will use to sign in to the event, so please keep it in a safe place.

Upon purchase you will receive a registration PDF in the form of a digital download. This PDF contains a link to our Registration page. In case you do not receive the automatic email from WebEx, you can use the link found on this PDF to access the workshop. The download link can be found on the final confirmation screen after you complete your purchase and may also be accessed from your Account History.

If you prefer to register by phone, call 1-866-746-7252, Monday-Friday, 8:00am-6:00pm Eastern to register; or email your purchase order to

For pricing on bulk registrations, please contact

ALA Publishing eLearning Solutions Workshops offer a convenient, hands-on learning experience that will help you and your colleagues make the best decisions for your library. This workshop is licensed for use by staff or users of the purchasing institution or library organization.

At Your Service

Accommodations are offered based on user needs. For transcription, live captioning, or other accessibility requests, please contact us at

Level Up Your Library to Content Marketing Workshop
A 60-minute workshop, Wednesday, January 17, 2018, 3:00pm Eastern/2:00pm Central/1:00pm Mountain/12:00pm Pacific

Has your library just been "doing social media?" Have you seen mixed results? One way to be more effective online is by moving beyond the promotional mindset of traditional marketing and by embracing a different way of creating content that will engage and help serve the needs of your community. Are you ready to make your library’s online efforts more effective? Welcome to content marketing.

Content marketing may be a new term for librarians, but it is a growing and effective trend in the business world. In this workshop, Laura Solomon introduces you to the nitty-gritty of content marketing by teaching you how to create a content strategy and how to implement it. This workshop explains this growing trend, as well as gives you and your staff the tools they need to get started on creating your own content strategy.

Learning outcomes:

By participating in this workshop, you will:

  • Understand the differences between advertising and content marketing
  • Learn how to define a content strategy and the basics to creating a content marketing plan
  • Be able to focus on community needs when thinking about your social media channels and website
  • Understand how to further your reach and repurpose your content for different platforms
  • Gather valuable tips to help you create and better distribute content to attract and engage your audiences

About the Instructor

Laura Solomon, MCIW, MLS, is the Library Services Manager for the Ohio Public Library Information Network. She has been doing web development and design for twenty years, in both public libraries and as an independent consultant. She specializes in developing with Drupal. She is a 2010 Library Journal Mover & Shaker. She’s written three books about social media and content marketing, specifically for libraries, and speaks nationally on both these and technology-related topics.  As a former children’s librarian, she enjoys bringing the “fun of technology” to audiences and in giving libraries the tools they need to better serve the virtual customer.


  Also of interest:  
The Librarian's Nitty-Gritty Guide to Content Marketing
Item Number:  978-0-8389-1432-8
Making content marketing concepts bite-sized and easily digestible, this guide shows libraries how to market effectively by focusing on what library users find useful and relevant.
Price: $50.00
Marketing with Social Media: A LITA Guide
Item Number:  978-1-55570-972-3
Eschewing mere theory in favor of real-world examples, editor Thomsett-Scott and her contributors offer to-the-point advice for getting up to speed with the world of social media.
Price: $67.00
The Librarian's Nitty-Gritty Guide to Social Media
Item Number:  978-0-8389-1160-0
Solomon, a librarian with extensive experience in web development, design, and technology, cuts to the chase with this invaluable guide to using social media in any kind of library.
Price: $54.00