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Building Great Programs for Patrons in their 20s and 30s Workshop—GROUP RATE
Katie LaMantia and Emily Vinci
Item Number: 1541-9079
Publisher: ALA Publishing eLearning Solutions
Price: $110.00
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This is a group rate for 3 or more people viewing from a single computer. If you are viewing alone or with one other viewer, please purchase at the individual rate.

A 90-minute workshop, Wednesday, May 10, 2017, 2:30pm Eastern/1:30 Central/12:30 Mountain/11:30am Pacific

This is an online event hosted through Webex. Further technical information is available at the ALA Store FAQ page.

How Workshop Registration Works
While completing your purchase, you’ll be asked to fill in the name and e-mail address of the group leader who will sign in to the event on behalf of your group. Once you complete your purchase, the group leader will receive an e-mail from Webex confirming registration. This e-mail includes the login information for the event, including the weblink the group leader will use to sign in to the event, so please keep it in a safe place.

Upon purchase you will receive a registration PDF in the form of a digital download. This PDF contains a link to our Registration page. In case you do not receive the automatic email from WebEx, you can use the link found on this PDF to access the workshop. The download link can be found on the final confirmation screen after you complete your purchase and may also be accessed from your Account History.

If you prefer to register by phone, call 1-866-746-7252, Monday–Friday, 8:00am–6:00pm Eastern to register; or email your purchase order to

For pricing on bulk registrations in excess of $1,000, please contact us.

ALA Publishing eLearning Solutions Workshops offer a convenient, hands-on learning experience that will help you and your colleagues make the best decisions for your library. This workshop is licensed for use by staff or users of the purchasing institution or library organization.

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Building Great Programs for Patrons in their 20s and 30s—GROUP RATE
A 90-minute workshop, Wednesday, May 10, 2017, 2:30pm Eastern/1:30 Central/12:30 Mountain/11:30am Pacific

To plan for your library’s present and future, it’s essential to target patrons in their 20s and 30s. In this workshop, Katie LaMantia and Emily Vinci will present strategies and resources for reaching the 20s and 30s demographic. Using the insight they’ve gained throughout their careers, they’ll also share ideas and examples of effective programs and marketing approaches.

Topics include:

  • Budgeting for programs
  • Marketing your programs effectively to this demographic
  • Working with community partners and off-site programs
  • Planning and implementing series and stand-alone programs
  • Using programming themes such as pop culture, nostalgia, DIY, educational/personal growth, and others
  • Establishing ways to measure outcomes
  • Overcoming challenges and unexpected obstacles

About the Instructors

Katie LaMantia is a Teen Librarian at the Schaumburg Township District Library in Schaumburg, Illinois. She is a former teen advisory board member turned Teen Librarian and is co-founder of NextGen, a social group for people in their 20s and 30s. She has a personal and professional appreciation and interest in pop culture and has presented at multiple state and national library conferences about libraries, teens, and 20s and 30s programming. When not running teen programs, tinkering with technology, and finding amazing books for young adults, she enjoys reading, writing, traveling, and extreme adventure activities. Katie is also a co-author of A Year of Programs for Millennials and More.

Emily Vinci is an Adult Fiction Librarian at the Schaumburg Township District Library where she co-founded NextGen, a social group for people in their 20s and 30s. She has interests in expanding library appreciation and knowledge of comics and graphic novels, as well as catering to hard-to-reach demographics such as the 20s and 30s crowd. A pop culture fiend, she is always looking for new ways to incorporate popular culture into the public library. When she isn’t working, she can usually be found reading comic books, watching movies, or curating her collections of Jaws and Jurassic Park memorabilia. Emily is also a co-author of A Year of Programs for Millennials and More.


  Also of interest:  
A Year of Programs for Millennials and More
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This handy guide specifically targets those on the cusp of the born-digital generation and their peers, offering up a year’s worth of programming suitable for both public and academic libraries.
Price: $49.00
The Readers' Advisory Guide to Genre Blends
Item Number:  978-0-8389-1256-0
In this informative and entertaining book McArdle gets library staff up to speed on "genre blend" fiction, showing how such crossover fiction appeals to fanbases of multiple genres.
Price: $55.00
Adult Programs in the Library, Second Edition
Item Number:  978-0-8389-1140-2
Lear’s invaluable guide to adult programs is back---and better than ever, with refreshed, expanded content and new ideas to reinvigorate programs and give them a 21st-century spin.
Price: $54.00